I am on a rant tonight against people, in all sorts of fields, who deliberately misrepresent themselves. As a nonfiction author and journalist I have a real problem with lies of all types and sizes. Today I read a 1500-word piece about a local event, 20% of which was devoted to quotes from a man who represented himself as the event’s producer. This man is always looking for exposure; he’s a player, all talk and little, if any, action. I was a publicist for many years, so I am no stranger to “marketing†tactics, but I draw the line at deceit and deception. People who give themselves false job titles are bad enough, but you have to be really stupid to lie to the media about it when there is someone else around who actually holds that title. Then again, it seems that many newspaper writers today (especially at local papers) do not bother to check the facts, so the lies get printed and become fact to those who do not know any better. My local Weekly is full of inaccuracies, mostly caused by writers running quotes (often from a friend or community gadfly) and not bothering to verify it or, if on a controversial subject, to check for rebuttal. People who deliberately mislead, and those who perpetuate the deception, whether knowingly or by virtue of their own laziness or stupidity, need to stop it.